Media Consumption Pathways and Trust
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Description (from the notice)
DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activ…
CPV 73000000 · UK4 tender notice · PA2023 · first published 27 Jul 2026
Lots
| Lot | Title | Value | Contract end |
|---|---|---|---|
| 1 | £1.5m | 28 Feb 2030 |
Notice history
- 27 Jul 2026: UK2 preliminary market engagement notice
- 27 Jul 2026: UK2 preliminary market engagement notice
- 14 Sep 2026: UK2 preliminary market engagement notice
- 28 Sep 2026: UK2 preliminary market engagement notice
- 8 Oct 2026: UK4 tender notice
- 8 Oct 2026: UK4 tender notice
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