C086/2026/2027- Business Events Industry Engagement & Lead Generation

BuyerLlywodraeth Cymru / Welsh Government
StageOpen tender
Deadline19 Oct 2026, 14:00 UK time
Estimated value£130k
RegionWales

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Description (from the notice)

The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract. The primary aims and objectives of the contract are to: • Strengthen engagement with business events stakeholders across Wales. • Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales. • Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and indus…

CPV 79413000 · UK4 tender notice · PA2023 · first published 18 Sep 2026

Lots

LotTitleValueContract end
1£130k4 Dec 2028

Notice history

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